Resume & Contact Info

Enthusiastic, dependable professional with work experience in social media, web and email communications, marketing, advertising, and graphic design in the K-12 education industry. Currently seeking a position in the Washington, D.C. area to complement knowledge of and passion for technology, effective communication, and education.

Proficient in multiple computer interfaces and platforms, including:
Adobe Creative Suite (Dreamweaver, Photoshop, Fireworks, InDesign, Illustrator, Acrobat); HTML and CSS (hand-coding); ExactTarget; Microsoft CRM; Google AdWords; Microsoft Office; WordPress; SchoolWorld Content Management System; Clicky Analytics; FileMaker Pro; Multiple social media platforms (Facebook, Twitter, YouTube)

Tempe Elementary School District – Tempe, AZ
Marketing and Graphic Design Consultant, November 2011 – Present

• Advising and training communications staff on processes and best practices for marketing campaigns, including campaign evaluation and tracking, social media, web analytics, and procurement of vendor services
• Designing effective and measurable advertisements, landing pages, nurture emails, websites, and print marketing materials
• Continuously improving upon past marketing tactics by implementing automatic URL tracking, automatic confirmation emails to leads, and automatic distribution of lead information to school office managers

Graphic Design Specialist / Marketing Coordinator, July 2007 – August 2011

• Acted as chief enrollment marketing specialist for the District and its 24 schools
• Developed an award-winning marketing campaign for the new Scales Technology Academy, attracting 117 new students and bringing in $378,000 net revenue for the District
• Improved upon existing campaign strategies by adopting the use of email marketing, social media, web and search advertising, landing pages, web analytics, and tools to track and evaluate the effectiveness of each tactic
• Implemented and managed the District’s social media presence on Facebook and Twitter, drawing in nearly 1,000 followers on each network
• Contributed to the writing, editing, and design of content for the websites of the District and its 24 schools
• Built custom databases to collect data and evaluate marketing strategies

Tempe Union High School District – Tempe, AZ

Graphic Design Specialist and Webmaster, July 2005 – July 2007

• Established a classy, yet young and vibrant new visual identity for the District
• Acted as a leader in developing strategies for marketing the District, its seven schools, and various programs
• Redesigned the navigation and layout of the District website and managed the graphic and written content of the new site on a daily basis

Professional associations

Chesapeake Chapter of the National School Public Relations Association (CHESPRA)

Member, April 2012 – present

Education